材料全屏

There is a certain inevitability that ebook sales have now overtaken paperback sales on Amazon’s US site. Amazon’s

Kindle 2 is so light and so cheap that it’s easy to see why people have rushed to buy it. Though I’m still not keen on the design of the Kindle, it is a vast improvement on its predecessor and certainly tolerable. Beyond the device itself, Amazon has done a great job of rolling out Kindle apps, ensuring that people like me-who have an iPad but not a Kindle can still join in the fun.

Once you’re into the Kindle ecosystem, Amazon locks you in tightly-just as Apple does with its iTunes/ iPod ecosystem. It’s so easy to buy from Amazon’s store and the books are so cheap that it’s not worth the effort of going elsewhere.

While I remain opposed to Amazon’s DRM (数字版权管理)-indeed, I’m opposed to DRM on any ebooks-I have to admit

that the implementation is so smooth that most Kindle users won’t care at all that their ebooks can’t be moved to other

devices.

　　The ebook trend is nowhere near peaking. Over the next five years we can expect to see more and more readers move away from printed books and pick up ebooks instead. But I don’t think that will mean the death of the printed book.

　　There are some who prefer printed books. They like having shelves filled with books they’ve read and books they plan to

read; they like the feel of the book in their hands and the different weights and typefaces and layouts of different titles. In other words, they like the physical form of the book almost as much as the words it contains.

　　I can sympathize with those people. As I wrote earlier this week, my ideal situation would be for publishers to bundle

e-books with printed ones-in much the same way that film studio DVDs with digital copies of films. There’s no reason to think

that lovers of printed books will change their minds. There will undoubtedly be fewer of them as time goes by because more

people will grow up with ebooks and spend little time with printed ones. However, just as there are people who love vinyl

records(黑胶唱片), even if they were born well into the CD era, there will still be a dedicated minority who love physical books.

　　Since there are fewer of these people, that will mean fewer bookshops and higher prices for printed books but I don’t think the picture is entirely bleak. There is scope for smaller print runs of lavishly designed printed books and bookshops aimed at

book lovers, rather than the Stieg Larsson-reading masses. With mainstream readers out of the printed book market,

booklovers might even find they get a better experience.

6

【单项选择题】

What can be inferred from Paragraph One?

A

Most people buy Kindle 2 mainly because of its low price.

B

The author of the passage is a loyal customer of Apple products.

C

Amazon’s Kindle 2 surpassed Kindle 1 in designing.

D

The sales of ebook outnumbered those of paperback in the U. S.

　　

　　正确答案

本题考查推理。

由题干提示定位到第一段第三句。定位句指出“尽管我还是对Kindle的设计提不起兴趣。但较之第一代确实有了相当大的改进，还是非常不错的”，即Kindle 2在设计上要优于Kindle，综上，C选项正确。

A选项，“大多数人购买Kindle 2主要是由于其价格便宜”，文章第一段第二句指出“亚马逊的电子书Kindle 2 既轻薄又便宜，这也就不难理解人们为何会蜂拥购买”，而非仅仅因为价格原因，故排除。

B选项，“本文作者是 Apple产品的忠实顾客”，文章第一段第四句提到作者有iPad而没有Kindle，但不能由此推出作者是Apple产品的忠实顾客，为过度推断，故排除。

D选项，“在美国，电子书的销量已经超过了纸质书籍的销量”，第一段笫一句指出亚马逊美国网站的电子书籍销量远远超过纸质书籍，而非在全美国，故排除。

故正确选项为C。

　　

　　解析同上

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