We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as much as "regular" coffee and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline when freeze-dried coffees were introduced (stage of decline).

The importance of the product life cycle to marketers is this: different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Do you know, for example, that the backpacks that so many students carry today were originally designed for the military?

Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.

Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture（夺回） world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.

46. According to the passage, when people grow accustomed to one particular brand of a product, its            sales will ______.

A. decrease gradually                                 B. become unstable

C. improve enormously                            D. remain at the same level

47. The first paragraph tells us that a new product is _____ .

A. usually introduced to satisfy different tastes

B. often more expensive than old ones

C. often inferior to old ones at first

D. not easily accepted by the public

48. Marketers need to know which of the four stages a product is in so as to _____ .

A. work out marketing policies                   B. promote its production

C. increase its popularity                                      D. speed up its life cycle

49. The author mentions the example of "backpacks"(Line 4, Para.2 ) to show the importance of             _______ .

A. increasing usage among students       B. pleasing the young as well as the old

C. exploring new market sections             D. serving both military and civil needs

50. In order to recover their share of the world market, U.S. auto makers are _______ .

A. improving product feature                     B. making their products better

C. modernizing product style                    D. increasing product quantity

　　

答案

46-50  DDACB

知识点

人生感悟类阅读的定义

人生感悟类阅读的概念：

生活感悟类的文章就是指能给人心灵以启迪，使人从中受到教育的文章。这类文章的体裁可以是记叙文，如生活中一些感人故事或情感故事，有点类似心灵鸡汤一样的短文。

人生感悟类阅读的知识扩展

这类文章所涉及的人生道理和感悟也许平常我们在做这类阅读题的时候可能见过，所以注意不

要把自己的日常经验带到考试中。阅读这类题目，要注意阅读各段的首句和末句，因为往往它

就是这段的中心句或者是作者的观点所在。

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