The appeal of advertising to buying motives can have both negative and positive effects. Consumers

may be convinced to buy a product of poor quality or high price because of an advertisement. For

example, some advertisers appealed to people’s desire for better fuel economy for their cars by

advertising automotive products that improve gasoline mileage. Some of the products work.. Others are

worthless and a waste of consumers’ money.

Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to

dieters (节食者. with the message that there were fewer calories (热量单位,大卡. in every slice. It

turned out that the bread was not dietetic (适合于节食的. , but just regular bread. There were fewer

calories because it was sliced very thin, but there were the same number of calories in every loaf.

On the positive side, emotional appeals may respond to a consumer’s real concerns. Consider fire

insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for

fire insurance. The security of knowing that property is protected by insurance makes the purchase of

fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance

plans as the message in the ads, they will benefit from the advertising.

Each consumer must evaluate her or his own situation. Are the benefits of the product important

enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to

buy the product. Consumers still control the final buying decision.

1. Advertising can persuade the consumer to buy worthless products by ________.

A. stressing their high quality

B. convincing him of their low price

C. maintaining a balance between quality and price

D. appealing to his buying motives

2. The reason why the bread advertisement is misleading is that ________.

A. thin slices of bread could contain more calories

B. the loaf was cut into regular slices

C. the bread was not genuine bread

D. the total number of calories in the loaf remained the same

3. The passage tells us that _________.

A. sometimes advertisements really sell what the consumer needs

B. advertisements occasionally force consumers into buying things they don’t need

C. the buying motives of consumers are controlled by advertisements

D. fire insurance is seldom a worthwhile investment

4. It can be inferred from the passage that a smart consumer should ________.

A. think carefully about the benefits described in the advertisements

B. guard against the deceiving nature of advertisements

C. be familiar with various advertising strategies

D. avoid buying products that have strong emotional appeal

5. The passage is mainly about _________.

A. how to make a wise buying decision

B. ways to protect the interests of the consumer

C. the positive and negative aspects of advertising

D. the function of advertisements in promoting sales

　　

答案：

1-5: DDAAC

　　以上是关于The appeal of advertising的参考答案及解析。建议大家看完问题先作答、再查看答案哦！

---

　　华图试题检索系统(https://gd.huatu.com/zt/questionqy/)是服务于考公试卷题目解答、职业考试试题解析的专业找答案系统，千万题库供用户查询，针对不同场景需求，提供文字搜题方式，秒出解析答案，实现搜题最佳体验。

试题答案何处找，下方扫码见分晓！

　　华图题库旨在为考生提供高效的智能备考服务，全面覆盖公务员考试、事业单位、教师招聘、职业资格、医卫类、计算机类等领域，为您提供行政职业能力测验、公共基础知识、教育基础知识、职业能力倾向测验及综合应用能力等相关试题答案解析。拥有优质丰富的学习资料和备考全阶段的高效服务，助您不断前行！

　　你以为刷题就是不停的找题去做？NO，NO，NO！刷题也是有技巧的。高效地刷题，让你事半功倍。点击下载华图在线APP体验更佳。关注广东华图教育微信gdhtgwy，政策问题实时答，考试信息不漏看。

---

　　特别说明：华图题库平台所收集的试题内容来源于互联网，仅供学习交流使用，不构成商业目的。版权归原作者所有，如涉及作品内容、版权和其它问题，请与我们取得联系，我们将在第一时间处理，维护您的合法权益。

（编辑：广东华图）